from NPR: more supermarkets selling local produce

To follow up on my previous post "number of farmers markets more than doubles", I'm posting a link to a great NPR segment I heard this morning. Their story, "Supermarkets Tout Fresh, Local Offerings," outlines how some large grocery chains are sourcing more of their produce locally, from smaller producers.

This is great news for everyone, and especially for people who don't live close to a farmers' market. I wonder what the cost difference is between local produce sold at grocery stores versus farmers' markets? I would bet that, on average, most produce at farmers' markets costs less per pound than what they're selling at the big stores. I hope stories like this can help more people consider their local greenmarket as a viable, economical alternative to grocery stores (at least for meat and produce), rather than just a quaint diversion during the summer months. For us, the local markets have been critical in helping us stay within our $60 per week grocery budget.